By: Jena P. and Najyyiah-Michelle G.
The
Junky Trunk Boutique is a site that allows the viewers to keep up with the
trendy looks in today’s fashion, offers discounts for upcoming sales, and acts
as a guide to help one express themselves more fashion forwardly. The site allows
viewers to look at available merchandise and observe various pictures of
different outfits put together by the store’s very own stylist. They serve to
put outfits together, posts pictures as to how one would wear different
garments, then allow the option for locals to visit their store in Gilbert,
Arizona or order merchandise online.
As consumers we are drawn to
things that catch our eye, and our interest concerning what we are interested
in. When it comes to online shopping, there is certain criterion that is used
in order to make a person want to dig deeper into the site and find more about
it that they enjoy. Junky Trunk does an incredible job of making their online
selling techniques easy, as well as desirable by internet users. Their pages
are filled with color, eye-catching font, and pictures.
On
the internet, one of the more interesting things to come across is pictures,
and the use of images as a way of broadening the viewer’s knowledge on the
subject they are looking at. Junky Trunk does this in a way that not only makes
it easier to see what the descriptions are looking like physically, but also to
make something that could be taken as boring information, into interesting and
fun. For instance, whenever Junky Trunk is having a special, they will create
pictures with words on them that desire the specials they are having. Such as
Monday Giveaway Day. On Monday’s, Junky Trunk will take a picture of each item
from an entire outfit (shoes, shirt, pants/dress, jewelry) and put them
together in a collage. On this picture/collage they will then write the contest
criteria and what it takes as a shopper to win the entire outfit that day. On
Instagram, Junky Trunk will post this picture, and the requirements will be for
the follower (follower meaning the person seeing their pictures being posted on
Instagram) to repost the picture onto their own Instagram, and tag Junky Trunk
in the caption, in turn adding them into the drawing to win the outfit. Along
with this there are many other tactics that Junky Trunk uses to actively
include their fans and shoppers into the system.
When
it comes to Facebook, Junky Trunk is also very active in including their
customers. There are many Facebook, and Instagram pages where there are so many
friends/followers that the store cannot keep up with their comments and questions,
and end up not answering them altogether. Junky Trunk is noticeably active with
their online customers in a way that makes the customer feel extremely
appreciated. When there are questions asked about prices, sizes, store hours,
etc., more often then not there is a response from the owner of the store that
is rapid and filled with information the customer needs to create a more
enjoyable experience for them.
Another
topic that stands out regarding the Junky Trunk Instagram is the model used for
their pictures. Every single outfit that is brought into the store daily, a
photo of the owner of the store in that outfit is taken and posted to Instagram
and Facebook. This is something that I believe directly relates to the success
of their web pages because of the fact that we are seeing the same model in
every picture, and ultimately getting to know the face being Junky Trunk. She
is a very beautiful girl, and works hard to keep her independently owned
boutique successful and prosperous. The pictures of her modeling the outfits
make is apparent that each item of clothing is picked directly by her, and
there is thought and time put into supplying the best, most desirable clothing
for the consumer.
There
are many steps in being an online consumer. The first is being interested in
the store/product that is being offered and finding where the site is located.
Next, the consumer will observe the merchandise being displayed and decide what
they like, and what they dislike about what is being offered to them. Lastly,
there is the decision to make a purchase based on their previous assumptions.
The downfall of Junky Trunk is the fact that they do not have a website set up
that makes buying online available. The website has existed in the past, but it
is currently under construction. Therefore, this makes it difficult for the
consumer to be able to fulfill their wanting of the items they desired on the
Instagram and Facebook. I believe that the advertising the store does on theses
social media networks draws the shopper into the store in a way that excuses
the fact that online buying isn’t available. Also, the website has a message to
the user that clearly states the fact that the site is under construction at
the moment and will be available for online purchasing shortly.
Junky
Trunk is an admired independent business that works extremely efficiently
through their online social media networks. From their young owners, to the
creativity that shines through their choice of expressing information, their
online system is eye catching, and successful.
The Junky Trunk Boutique also
serves as an eye-catcher to online shoppers all over the local area. The
merchandise ranges, in price, from $30 to $50, all for good quality
merchandise. We all love buying good quality things for an affordable price,
and when online shopping, a welcoming, easy to navigate site, provokes us to
explore all that it has to offer. Although Junky Trunk Boutique’s official
website is down, it allows its consumers to remain connected to the boutique
through Instagram and Facebook. It may even be a smarter tactic to get more local
shoppers into the boutique, rather than straying away from the traditional, in
store shopping, that has seems to diminish immensely as technology,
increasingly, becomes so complex.
Although the Junky Trunk Boutique’s
website is currently unavailable, they do an immaculate job of substituting
their viewers with other common web networks that allow customers to stay in
tune and connected to all the merchandise offered in the store. They successfully
display their merchandise, give a how-to as to how to put together ensembles,
and offer many different sale deals that will grab the attention of shoppers
all around.
No comments:
Post a Comment