First off, welcome to the Tempe area! Whenever visiting a
new area or town, what is the first thing that comes to your mind? For most
people it is ,“Where is the best place to hang out, shop around, and grab a
bite to eat?” The good thing about being an ASU student is there is one place
near campus that lets you do all of those things and more: Tempe Marketplace.
When I first came to ASU, I was attracted by how close the Target at Tempe
Marketplace was to campus and
ended up stopping there on my way back to campus; after a few hours of being sucked
into all of the fun there, it is one of my favorite places to go now! Before
coming to town, make sure to check out their website to get all of the information
you are searching for. Tempe Marketplace’s website is successful because it has
functionality and a great visual representation of all the amenities, shops,
dining, and events available.
To begin, Tempe Marketplace’s website is highly functional
and accessible because you can either click the link www.tempemarketplace.com or go onto
Google, type in Tempe Marketplace, and press “I’m feeling
lucky,” which will take you
right to the website! I played around quite a bit all around the website, and
it navigates extremely well. There is nothing worse than trying to get
information on things and having to refresh the page over and over for it to
load, but there is not a problem with that here! Every link they provide, every
drop down menu, and every new page loads within two seconds at the most.
The functionality of Tempe Marketplace’s website is evident
in that it offers a variety of drop down menus with many different options to
each as well. Tempe Marketplace is not just a place to shop; it is a place that
provides events, dining, and amenities as well as your typical mall stores.
When looking at the main screen, the first things you see are the six-drop down
menus at the top of the page. The six-drop down menus
include “Shop, Dine, Events, Experiences, Gift cards, and Visitor
info.” Under “The Shopping tab,” it provides a store directory, interactive
map, sales and promotions, and Arizona State University student discounts. The
directory just gives the typical yet very necessary list of all of the stores
that are available to their customers. There are both their “specialty” stores
such as “As You Wish Pottery” and nationwide retailers such as “Barnes and
Noble.” The interactive map is perfect for a newcomer; it shows a simple and
easy to navigate map of the entire marketplace. By using this map, you can
easily find your way to any of the stores you are looking to browse at or any
of the restaurants where you want
to eat. When looking online, it also provides drop down menus in case you do
not know exactly what you are looking for. You are able to select general
categories such as “Coffee shops” or “Clothing and accessories,” which helps
you find the perfect store instead of wandering until you find what you want.
The last sub tab would be the “Sales and Promotions” tab. This one includes all
of the different deals going on throughout the entire Marketplace as well as
special ASU student discounts. They create these discounts to attract all of
the business, which, by being so close to campus is mainly students looking for
something to do. By providing a discount specifically for them, Tempe Marketplace
is more likely to receive their business than the other malls in the area that
do not recognize and support the Sun Devils’ budgets! Many of the restaurants
and stores do a simple 10-20% off your purchase, so if you are coming to the
area as a new devil this could definitely benefit you!
The dining section of the website serves users well by
offering both a dining guide and a section that lists all of the happy hours
and specials. This could be perfect for a day out with the girls; grab something
to eat and a few drinks without having to search all over for the best deals!
The dining guide is just a list of all of the bars, restaurants, coffee shops,
and yogurt places they have to offer. I was excited when I realized they had the
Coffee Bean and Tea Leaf, which, like Starbucks, is an excellent place to grab
a coffee and study if you just want to escape.
Tempe Marketplace is not only the perfect place for shopping
and eating, but they also display on their site that it is the perfect place
for having fun with the family! If you are simply vacationing with the kids, they
offer an extremely fun kid splash fountain that children are more than welcome
to run around and play in for a quick cool off in this harsh Arizona heat. They
also have a Harkins movie theater, free Wi-Fi, and pets are always welcome!
One of the last bits of information they accommodate on the
website is the Tempe Marketplace visitor info. On the first page, without even
having to scroll down, they list the address along with a quick link to get
directions from wherever you are in the valley, another link with the map again,
also the main desk’s phone number for any additional questions you may have.
Directly under that is a list of the operating hours. Like most shopping places,
they are open Monday through Saturday from 11 o’clock A.M. until 9 o’clock P.M.
except for on Sundays when they close at 6 o’clock P.M. instead.
After viewing all the visitor info, they also furnished the
website with a very handy drop down menu of all of the stores and restaurants
once again; but when you click on the store that you are looking for, it presents
all of the information on that store. As an example, I clicked on Bath and Body
Works. It showed me a description of the store and what their merchandise
consists of along with the hours, store phone number, and link to the company’s
main website; that way I could check out all they have to offer in stores prior
to going there and looking so I can find what I have in mind and not waste any
time shopping around and spending extra money.
Now I don’t know about you, but most people this day and age
are complete social media and tech people. It seems our world revolves around
the Internet, and you can do just about anything on it. Every bit of
information you could possibly need is just a Google search away. The Tempe
Marketplace website designers realized this fact when constructing it and
provided the world with various ways to connect online to never miss the deals
that they have to offer. At the top of the main screen, there are three little
boxes that most people are familiar with: Facebook, Twitter, and Foursquare.
They give the option to like them on Facebook, follow them on Twitter, or check
in with them on Foursquare. I did all three of these things just to see what
they had to offer. By liking them on Facebook, you can check out and stay
updated on all of the upcoming events, view photos the community has put up,
and be the first to know all of the deals. The same thing is with Twitter; by
following them they tweet the new deals and events so that you can easily check
them on the go! Foursquare allows you to see who else has been there and what
kind of special deals they have for checking in at the restaurants there, such
as a discount on your meal or a free appetizer. They also provide a box at the
bottom of the page allowing you to add your e-mail and subscribe to their
E-new, which features events and specials.
Tempe Marketplace’s website has great visuals, which help
the functionality of the website as a whole. The drop down menus, the visitor
info, the shopping and dining guides, all demonstrate how accessible and functional
the website is. Tempe Marketplace is a relaxing, enjoyable shopping experience,
and is just a click away at www.tempemarketplace.com.
So, if you are ever in the Tempe area and are looking for a place to shop,
dine, or just hang out, Tempe Marketplace is the spot to check out.
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