Navigating the internet is one of the most common practices of
today's society. The instant gratification that internet provides keeps
everyone satisfied and allows merchandise to be displayed with ease. A good website
must serve its function, provide a pleasing time and easy to navigate. Yet there are some websites that display
completely useless information and their key terms have no relevance to the
websites audience. The creative and unique visual effects interest the user and
grab their attention to further explore the website. Once the attention is
grasped how easily the site is navigated is a factor that will determine if
they stay or leave the webpage. All of these keys to a website are vital to
market their product. An effective website attracts hundreds of users daily and
allows them to have a comforting experience navigating their site. Efficient websites
load relatively fast, have quick, easy to find information and allows for the
user to productively interact with it. The Desert Ridge Marketplace
website is customer appealing and completely effective because of its appealing
visual effects, useful content, ease of use and efficiency of absorbing their
audience.
Visual effects are generally the
most important factor to a 2.0 website. Just after the webpage opens the
hovering over tabs and the way the pictures transition throughout its use immediately
catch the user’s attention. With respect to the main audience the coloration
and placement of certain color matters. The desert ridge web page has a great balanced
of earth toned colors and pictures which relax and bring comfort to the many
users. These certain attributes trigger a gut reaction. This gut reaction sparks
the user’s curiosity into further exploring the webpage. The Desert Ridge
Marketplace website provides the perfect color coordination and photo effects
for their audience, with appealing photo transitions and clear HD photos. A
darker cool shade of teal and an off neutral gray color invites people of all
ages to view the page. All of the photos are of the actual marketplace
providing ideas of what the experience is actually going to be like. Sort of
like providing a virtual tour of the marketplace beforehand and anyone could easily
print off a map of the directory or download a mobile copy to a smartphone. The
photos change with respect to the topic of the website and every single photo
is a link which takes you to the topic the picture is describing. Every feature
of visual effect with this website is completely effective and useful. There isn't a wasted moment when using the this website.
Desert ridge’s ease of
use is so amazing and easy to navigate freely throughout website without hassle,
pop ups and limited ads. To locate specific information the website must have
some sort of search function and menus. Desert ridge give search tools for
stores and various drop down menus with useful information in big bold and
highlighted letter for a clearer image. Hovering over main sections drops
brings down the many subheadings to choose from allowing for fine surfing. For instance
if I were to click on the shop tab it would contain all of the sections related
to buying things would show up along with what stores are there. They have a
virtual tour of the marketplace with interactive maps which are very convenient
for tourist. They can preview the place before arriving to get a better
understanding of where to go and what to expect. The interactive maps are very
smooth and their flow makes it even easier to use and keep the user constantly
impressed. Many websites have many daily visitors causing the server to
overload and slow down to the websites speed. But with desert ridge’s web page
there has yet to be a problem, the tours and maps pop up quickly. The store
hours, and location are clearly posted off to the sides which is one main
reason why so many customers visit the store websites. The website really
targets main reasons why someone would visit their website. For every section
they contain address, hours, brief history of stores and merchandise offered.
They even host events and have a specific section for promotions and special
offers. Even if after you can’t navigate through the already easy to use they
have contact information where you can get guided assistance or even set up a
gig. The website and marketplace even allow people to open up a rewards card. Characteristics
such as these are what make an efficient and memorable website.
Most websites similar
to desert ridge marketplace may not have a mobile website and if that’s the
case the webpage usually runs slower on a mobile device. But with desert ridge marketplace,
the web pages still load as quick as a desktop and no functions are restricted
for mobile devices like many other sites tend to do.
Just like any other well-made
site desert ridge marketplace is integrated with social networks such as
twitter Facebook and foursquare. This allows for another alternative way to stay
updated with the marketplace. You can receive event notifications, special
offers and any relevant information of importance. A few problems arise when
with these social networks, very few users even link up their social networking
accounts to the website because they’re simply too busy or it doesn't catch the
audiences attention. On the desert ridge webpage this is clearly evident; the
three social icons just hover over the top right corner not really catching anyone’s
eye.
But as expected no one
site it perfect every page has a few areas that could improve. The desert ridge
web page doesn't have a search bar for key terms and tag which could make the
site even easier to navigate. The website contains many great qualities but even
those could be improved. The font size if good for its function but could use a
darker coloring for headers. The light green and purple coloring takes away the
reader’s attention and is often difficult to read especially for older adults
with eye sight problems. Compared to similar websites they do not come close to
what desert ridge marketplace has to offer, the neutral coloring scheme, balanced
amount of text and pictures and the efficiency of the website make it stand out
above the rest.
Its
serves its purpose very well, it allows for quick access to specific mall
stores, events, dining, etc… the websites usability is very user friendly and
even the smallest of children would be able to navigate through them. The website
is pretty self-explanatory and even has a custom search function for the available
stores within the marketplace. The virtual tours and interactive maps also
speak to you allowing for a better understanding of the actual place itself. The
maps provide a fairly good understanding of the size of the walkway and stores
themselves. Right off the back all aspects of the page are caught by the eye
the main sections clearly in bold heavy fonts giving the user a faster and more
accurate way of browsing the website. The limited to no ads on every page is
also a plus because it doesn't distract the user and lets them get back to
their original purpose.
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